America 250 Freedom Truck

*New materials are still being uploaded to this project!

Client:

PragerU, Freedom 250, & The White House

Brief:

In 2025, the PragerU design and Content teams were asked to design a mobile museum experience in partnership with Freedomm250 and The White House. Hands-down this was one of the most exciting projects of my career.

We were tasked with designing the entire trailer insiade and out, including working with our staff writers and those at Hillsdale College to create an immersive museum exhibit that included interactive kiosks, videos, flip panels, and scannable artifact panels.

Key Deliverables:

1

Exterior Tailer

2

Interior Walls

3

Artifact Panels

4

Interactive Kiosks

5

Video Exhibits

Roles:

Creative Direction

Marissa Streit
Brittany Baldwin
Jason Mirch

Project Coordination

Lara Erman

Art Direction

Alex Jimenez
Erik Photenhauer

Design

Alex Jimenez
Erik Photenhauer
Neila DeHart
Ben Westlake

Video Editing & Production

Jered Ferrie
Cobi Piper
Luis Moran

Quality Control

Neila DeHart

Writing

Jason Mirch
Richard Lim
Hillsdale College

Manufacturing

Tools:

Imagery

Library of Congress
MET Archives
Public Domain

Design

Adobe Photoshop
Adobe Illustrator
Gemini
Midjourney
Veo 3

Interior Renders

Neila DeHart's fantastic skills in architectural rendering helped our team pre-visualize the museum experience. These were invaluable in so many ways. Not only did they aide our design work, the renderings also helped us promote the project and build interest throughout it's development.

Interior Flat Designs

Erik Photenhauer, Neila DeHart, and I divided up the workload to create the numerous walls required in the museum. Along the way we established a unified approach to the visual language, but we also wanted to create movement through the museum using color gradients. This helped avoid monotony and give a vibrant energy to the historical topics.

Bringing the Exhibit to Life

The Freedom Truck deployed for the first time on January 21 in North Carolina!